eBay: Bid History
Bid history is one of the top 30 visited pages on eBay. It allows buyers and sellers to see the progression of bid activity on any active auction on eBay.
Auction history can be intimidating and lead to a high barrier to entry for users. The way automatic bids are displayed with timestamps can make it difficult for new or inexperienced users to follow the auction progression. This confusion causes mistrust in the seller’s pricing and reinforces negative perceptions of auctions in general as untrustworthy.